Original Message

Since some watch Formula 1 racing here. Thursday at 8 pm. 

New documentary explores why US companies are flocking to F1

CNBC is set to premier a new documentary on Thursday 16 November, showcasing how large companies have followed fans into Formula 1, and how the series can sustain their interest.

As is well documented by now, Liberty Media has driven large worldwide growth of F1, with Netflix series Drive to Survive seen as the catalyst to its international expansion.

The American owners have particularly focused on exploiting their huge, untapped home market, adding races in Miami and this weekend's returning Las Vegas Grand Prix to tip the balance to three yearly US rounds. Link to the full article - https://www.motorsport.com/f1/news/new-f1-documentary-us-companies-flocking/10546145/

Schedule - Inside Track: The Business of Formula 1 premieres on Thursday, November 16 at 8pm ET on CNBC. Check your local listings for encore presentations of the documentary.