Payouts - Are they Outdated?  

How are you going to increase the payout deeper in the field when everybody is already gripping about the admission prieces? 

Furthermore......Advertising 10K,20K to win or whatever, is what puts fans in the seats. I'm pretty sure that if this weekends 76er was advertised as the 12 place finisher was going to receive 5K instead of 30K to win you would still have the same exact attendance.

I get what your saying but there are no easy answers. The only way to increase the purses through the field is to get more sponsor involved. Only problem with that is there are far better ways to spend say 10K advertising your local business then say just giving it to the Rodgers family for purse increases.